Top 10 Most Expensive Google Keywords

Over the past few years, technology has taken over the world. It changed the way people communicate and interact with each other. But most importantly, it changed the behavior of consumers toward products, services and business in general. The internet has given businesses an easy way to reach out to consumers around the globe.

Google has achieved total global domination. Being the first few innovators who saw the promise of the technology called internet, they have scaled up from just being the runner up search engine next to then famous Yahoo! to becoming the number one search engine in the world for the past decade. In fact, the term Google is instinctively perceived as a synonymous term for the word “search.”

The Top 10 Most Expensive Keywords are:
  • 1. Insurance – $ 54.911
  • 2. Loans – $ 44.28
  • 3. Mortgage – $ 47.12
  • 4. Attorney – $ 47.07
  • 5. Credit – $ 36.06
  • 6. Lawyer – $ 42.51
  • 7. Donate – $ 42.71
  • 8. Degree – $ 42.02
  • 9. Hosting – $ 31.91
  • 10. Claim – $ 45.51

You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.

The next ten most expensive keywords complete our total list, resulting the top 20 most expensive AdWords keywords:

  • Conference Call
  • Trading
  • Software
  • Recovery
  • Transfer
  • Gas/Electricity
  • Classes
  • Rehab
  • Treatment
  • Cord Blood
There you have it – the highest cost keywords. If you are considering entering into one of these industries, be ready to pay high cost per click rates for the top keywords. While some may start treatment facilities for the greater good, be aware that you’ll wind up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.